Entries by Tin Geysels

Make martech work for you

Do you need martech? Absolutely. It is 2017 after all. But how do you know what works best for you? Hint: don’t listen to sales reps. The dazzling growth of martech According to ChiefMartec, the martech landscape grew by about 40% this year “to a total of 5,381 solutions (from 4,891 unique companies).” Big data is […]

The 6 criteria of outstanding communication

Communication is important. That we can all agree on. After all, it is your name, your face and your message to the world. But how do you get it right in this fast-paced, ever-evolving world? Does it feel like you’re trying to hit a moving target? Don’t fret. These 6 criteria of outstanding communication will […]

Communication relevance, a necessary requirement

Remember the time when people sat in front of the TV and paid attention to commercials? When you walked into a business meeting and you found five people happy spend the next 30 minutes passively listening to your presentation? Yeah, we don’t either. Nobody has time for that. Enter communication relevance.  As communication professionals, we […]

Back to communication effectivess, cutting through the clutter

Technology is rapidly changing our world, especially our media and communication. We are witnessing an explosion of touchpoints, i.e. the points at which we interact with our customers and other stakeholders. But what happened to communication effectiveness?  Whereas many touchpoints used to be paid (advertisements on TV or in a newspaper, billboards, etc.), most now […]