Entries by Tin Geysels
It’s time to change how you think about video
The use of video marketing has exploded and it’s easy to see why. After all, video allows companies to connect with customers in a more effective and personal way. However, companies with small marketing budgets often shy away from adding video to their communication mix because they believe that this might be too costly. Fortunately, […]
A marketer’s guide to surviving a recession: don’t slash your budget
Don’t slash your marketing budget in a recession. It is going to make your slump worse and your recovery tougher. As many signs point to an economic downturn, here are some tips on how marketing managers can survive and thrive. Don’t slash your marketing budget in a recession When a downturn hits, the first instinct […]
Everything is communication
When people think of human communication, they immediately think of written and spoken words. That’s certainly part of it, but humans communicate in so many other ways. A smile can express much more than a formal thank you note. And what a person says can be powerfully contradicted by their body language. After all, everybody […]
Business stock photos: no laughing matter
Business stock photos have become a joke. Even celebrities have gotten in on the act. It’s easy to see why people make fun of them. The sterile business settings and staged situations as well as all those fake smiles simply lend themselves to ridicule. However, to businesses with a limited marketing budget, stock photos are […]
The influencer fail
Ah, the influencer fail. You know one when you see one. The second my eye caught this Brabantia Facebook ad, I knew I had to check out the comments 🙂 And they did not disappoint. About hanging your laundry while maintaining the perfect Lolita pose. About the yeah-right practicality of hanging laundry while snuggling a […]
The real & important difference between a feature and a benefit
“What is the difference between a feature and a benefit anyway?,” a manufacturing product manager asked me recently. His question implied that there is none and that the entire concept is corporate BS invented by smooth-talking communication professionals. Let this no-nonsense communication professional assure you: there is indeed a difference between a feature and a […]
Show, don’t tell
Last week, I attended the breakfast meeting of the local BNI chapter as an invited guest. I am an introvert and definitely not a morning person, so these types of early morning network meetings are very much out of my comfort zone. Luckily, BNI Lokeren Durmestad is a lively and welcoming bunch. Eggs, bacon and […]
Advancing the battle against AMR
Sometimes we get to work on truly meaningful topics, such as communication on antimicrobial resistance. AMR was one of the main issues discussed when Maggie De Block, Belgium’s Minister of Social Affairs and Public Health visited the BD Benelux Experience Center on February 15, 2019. Read the article here (in Dutch): https://www.nieuwsblad.be/cnt/blvva_04191992 Read the article here (in Dutch): https://www.hln.be/regio/aalst/minister-maggie-de-block-open-vld-op-bezoek-bij-erembodegems-bedrijf-bd~acbf714a/ […]
Just say no to the SEO press release
There is only one good reason to issue a press or news release: when you have actual news to share. Well, um, isn’t that a given? Why would that even merit a blog post? For one, because the frivolous, irrelevant or just plain dumb press release is an age-old problem. They were the bane of […]