It’s time to change how you think about video

The use of video marketing has exploded and it’s easy to see why. After all, video allows companies to connect with customers in a more effective and personal way.

However, companies with small marketing budgets often shy away from adding video to their communication mix because they believe that this might be too costly. Fortunately, that perception is increasingly incorrect.

Take advantage of video marketing

Nowadays, you don’t need much more than a phone or a computer to get started. Of course, it also helps to get expert advice. That’s why we spoke with Lou Bortone, a veteran in video communication, trusted adviser to hundreds of companies, and author of “Video Marketing Rules,” an essential guide to video marketing.

In this video, Lou explains how anybody can take advantage of video to get their message out with a personal touch.